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We developed the CMA WORKSHOP PROGRAM to give our members an opportunity to learn from and interact with industry experts. The WORKSHOPS will focus on kids and family media industry skills in order to create new opportunities and support the advancement of our member’s careers … or, in some cases, provide some creative inspiration!


CMA Pitch Me! Workshop

Do you have a great idea for a children’s property rattling around in your head? Do you need help wrapping up your dream project, could you use a hand perfecting your idea, or do you get flustered when you have to talk about it?


Over the course of 4 sessions, led by Danny Friedman, you will hone your concept, learn how to create pitch decks and one-sheets, and, most importantly, you will practice your pitch! The goal of Pitch Workshop is to get you ready to pitch your wonderful children’s IPs in the real world.

Pitch Me! is a virtual workshop where we help bring your children’s media dreams to the next level. In four sessions, you’ll go from idea to one-sheet to deck for a a fully fleshed out pitch. This is a workshop, built on trust, with the other members to help you hone your creative idea while working on their own.  Special guest industry experts will be in attendance on the last day to give you some fine-tuning advice to make your pitch even more solid before you head out into the children’s media world! Pitch Me! Workshop is headed by Danny Friedman and filled with like-minded creative types in a safe environment that will make your show idea the best it can be!

Because this will be a highly interactive, sharing environment, space is limited to 20 creators.

INSTRUCTOR: Creative Developer, Writer, Producer, Brainstormer 

Danny Friedman loves cartoons.  Professionally, Danny has worked in development for Sunbow Entertainment, 4Kids!, Sesame Workshop, Common Sense Media, BabyFirst, TonieBox, Outfit7 and consulted for many other great brands.  He loves nothing better than meeting with other creative people and developing characters, stories, and worlds.  Danny was the Director of Creative Development and Lead Producer for Elemental Path, creator of the Cognitoy Dino, an interactive toy that won IBM’s Watson Challenge and was a Time Magazine Invention of the Year.  For years, Danny’s job was to tell a dinosaur what to do, which, you have to admit, is pretty cool…  Today, Danny is busy at work, creating his own cartoon ideas, head-writing for an animated series he co-created, and taking care of his son, who he also co-created…


How is the Pitch Me! Workshop organized?

Pitch Workshop consists of FOUR, bi-weekly, three-hour ONLINE sessions where attendees dive deep into specific pitching best practices. Lectures offer insight and instruction on the topic, followed by guided working sessions where attendees put the theories into practice. In between workshops, attendees will have access to the virtual classroom with assignments to be shared for instructor feedback. The last session will have participants give informal pitches to industry professionals and get feedback. *At the completion of the workshop, attendees will have a deeper knowledge of pitching, a network of fellow kids media creators and a working pitch deck for your next big project! *Guests will not be reviewing your pitches in any professional capacity, will not be greenlighting pitches, and will not be representing the companies they may work for.

Pitch Me! Workshop Live Sessions: Mark your Calendar!

Pitch Yourself! – This session is all about building pitching foundations and trust. Participants will learn what producers are looking for in pitches, the basics of IP development, and how to make a one-sheet. And participants will build community and confidence by pitching themselves to the group.

Pitching In! – Participants will learn the fine points of pitching (from a special guest), and hear a sample pitch. They will learn important development and pitching terms, and most importantly, begin pitching their own children’s show ideas.

Deck the Halls! – This session is a deep dive into pitch decks – how they are made, what essential elements go into them, layout and design theories, and helpful tips to make your pitch deck both exciting and salable. Plus, more practice pitching!

Expertize – Participants put everything together and give their pitches to special industry professionals for informal guidance and advice.

Pitch Me! Workshop Costs


$100 for members*

$150 Non-Member

*Members receive priority placement into Workshops.

CMA Workshop FAQ

Yes! CMA Workshops are for everyone. They will be virtual and accessible by anyone, no matter where they live. Members receive a special discount.
Because of the multi-session, curriculum-heavy aspects of CMA Workshops, this premium benefit will have a cost. Fees will vary depending on the number of sessions and other considerations. The fee for Writer’s Workshop: Introduction to Screenwriting is $100 for members and $150 for non-members.
No. What makes CMA Workshops different from regular CMA events is that they are multi-session and cumulative, with a curriculum and goals that continue over the course of the Workshop.
Unfortunately due to the limited availability in our Workshop we are not able to offer refunds once you sign up for the Workshop.