Our Manager, Consumer Insights Manager will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting Nickelodeon’s various lines of business with non-ratings based brand and consumer insights. This position will lead and assist on qualitative and quantitative research projects relating to brand, marketing and trends.
Responsibilities
- Assist with and handle qualitative and quantitative research projects, including research design, pre-planning and assets collection, vendor management, qualitative research moderation, data analysis, report writing, and dissemination/presentation of findings
- Participate in the fielding, analysis, and creation of quarterly brand tracking reports, which cover a wide range of linear and streaming competition to support marketing and programming for Nickelodeon, Nick Jr., and Paramount+’s kids’ portfolio
- Assist in the creation of larger custom decks on youth trends and trends forecasting, synthesizing both primary and secondary research findings
- Conduct and maintain tracking studies on key areas of business interest, including current events and social issues (supporting Nick News) and influencers (in support of consumer products)
- Collaborate across the larger consumer Insights team as the lead editor of an internally-distributed trend & insights newsletter
- Coordinate day-to-day management of Nickelodeon’s online proprietary trendsetter panel
- Establish an ongoing library of current syndicated research resources and be the contact person for said resources
- Help in the migration of our brand tracking data onto an in-house dashboarding platform and in improving the potential use of said platform
- Work closely with the Consumer Insights Director to develop ideas and use consumer insights that help inform internal initiatives
- Supervise intern when applicable
- Assist with larger thought leadership projects as workload allows
Qualifications
- College degree required; degree in communications, market research, business, psychology or social sciences, graduate research work, preferred
- Experience with primary research
- Strong oral and written communication skills
- Analytical and organizational skills
- Project management experience, preferred
- Comfortable analyzing complex data sets and telling compelling stories based on both qualitative and quantitative data
- Ability to prioritize and handle multiple projects simultaneously, while adhering to deadlines
- Experience in media (TV or digital) or consumer products, preferred
- Experience moderating focus groups
- Experience within children category a plus
Additional Qualifications
- Ability to flex big picture thinking
- Strong interpersonal skills
- Out-of-the-box problem solver with a naturally curious spirit
- Keen interest in and knowledge of youth media and trends
