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About the Program

Children’s Media Association (CMA) is the nonprofit community that connects the dots across all corners of the children’s industry. As makers, thinkers, and innovators, we believe that by learning and playing together, we strengthen ourselves, our community, and content for kids. With chapters in New York, LA, and San Francisco, and virtual members around the world, CMA is building the future of our industry.

In keeping with CMA’s mission of “Connecting the dots in the kids’ industry,” CMA is thrilled to launch its very first mentorship program dedicated to further helping our members lead, innovate, and shape the future of children’s media! Through this offering, CMA hopes to foster greater connection and opportunity within its membership community as well as in the larger children’s media industry, especially during these times and into the future.

The CMA Mentorship Program…

  • Aims to help mentees establish meaningful professional relationships with outstanding children’s media professionals, helping them to grow in their careers and achieve their long-term goals.
  • Encourages reciprocal mentorship where it is understood that both mentors and mentees have something invaluable to offer one another regardless if they are an established professional, just beginning their career in children’s media, or anywhere in between.
  • Seeks to help diversify the industry by formalizing the process of sharing our community’s wealth of experience with those who can benefit from it, especially those who have not historically been afforded such resources, and thereby bringing more diverse voices to children’s media. Mentoring programs boost promotion and retention rates among women and underrepresented groups from 15% to 38%, and increase minority representation at the management level from 9% to 24.

CMA Mentors 2020

Check out all of our wonderful mentors with expertise across the spectrum of the children’s media industry:

Rachel Abeshouse
9 Story Media Group
Associate Produce

Abby Adams
Director of Product

Greg Alkalay
CEO and Founder

Livia Beasley
Pixel & Pebble
Chief Pebble Skipper
CMA Founder

Betsy Bozdech
Common Sense Media
Executive Editor

Hannah Cope
9 Story Media Group

Rana DiOrio
Creative Mint, Inc.
CEO and Founder

Mariana Diaz-Wionczek
MDW Consulting and Research

Kristin DiQuollo
Fred Rogers Productions
Supervising Producer

Ellen Doherty
Fred Rogers Productions
Chief Creative Officer

Joey Egger
Two Moos
Managing Director

Maddy Feiner
9 Story Media 
Manager of Consumer Products

Jordana Gilman 
Universal Kids
Research Analyst

Leah Gotcsik
Emmy-nominated Writer. Comedian. 
Experience Designer. Educator. Friend.

Stacey Greenberger
9 Story Media Group
Junior Story Editor

Holly Gregory
Silvergate Media, Nickelodeon, 
Fred Rogers Productions, and more.
Children’s Media Creator, Executive, and Director 

Alyson Grubard
No Apologies Consulting
President and Consultant

Robert Hann
Awareness Audio
Studio Owner and Operator

Haley Hoffman
9 Story Media
Associate Producer

Amy Kraft
Director, Development and Children’s Programming

Melinda LaRose
Silvergate Media and 9 Story Media
Freelance Writer

Dr. Jody LeVos
VP, Learning and Curriculum Design

Jeffrey Lesser
Music Producer, Music Supervisor, 
Music Director, Music Editor, VO Director, 
Composer, Sound Designer, Mixer and Recording Engineer

Becca Liss
Consumer Insights Manager

Suzanne Masri
Fred Rogers Productions
Director of Marketing and Communications

Cori McCulloch 
Fred Rogers Productions
Marketing Coordinator

Kaitlin McGraw
Alphabet Rockers

Evelyn McVeigh
Associate Professor of TV, Sound, and Children’s Media
The Fearless Theater Company

Donna Friedman Meir
WOW Productions
CEO and Founder

Donna Mitroff
The Kidvocate Group, LLC
Founder and President

Olubunmi Olufemi
Fred Rogers Productions
Supervising Producer

Alyson Piekarsky
9 Story Media Group
Staff Writer

Laurie Rabin
Silvergate Media

Ameilia G. Robinson
Mil’s Trils
Musician, Composer, Teaching Artist, Entrepreneur

Adrian Rothschild
Producer of Emerging Products

Josh Sager
Kite Flyers Media
Disney, Netflix, 9 Story Media, and more

Meghan Sheridan
Portfolio Entertainment LA
Executive Director of Development

Brittany Smith
Fred Rogers Productions
Community Engagement Manager

Amy Strauss
DreamWorks Animation TV
Production Assistant

Sarah Wallendjack
9 Story Media Group
VP of Production and Development

Jennifer Wells
Director of Production

Partner Organization

Program Schedule

  • Mentor Application Period: closed Monday, 6/7/21
  • Mentee Application Period: closed Friday, 6/25/21
  • The CMA Mentorship Program Informational Event: TBD at 8pm EST/5pm PST via Zoom (register online)
  • Matching Period: Monday, 6/28 – Friday, 7/9/21
  • Match Week: Week of 7/6/20
  • Mentorship Program Starts/Orientation Week: Monday, 7/21/21
  • Mentorship Program Ends: January 2022

The CMA Mentorship Committee

Gilhiesa Kerece Smith, CMA Mentorship Program Co-Chair
Alexandra Post, CMA Mentorship Program Co-Chair
Karen Martin, Director of Membership, CMA National Shemeka Denise, CMA Mentorship Coordinator Brittany Huber, CMA Mentorship Coordinator

We’re here to help, so if you have any questions, please e-mail us any time at