Marketing Generalist

Marketing Generalist 

Remote/Short Term Contract – 5.26.2021

Beanstalk is the first live network of educational shows where kids get to interact directly with cast and each other. Everything we do is rooted in nurturing curiosity, creative confidence, and kindness in kids 3-6. Our shows cover a wide variety of topics such as imagination playtime, STEM, dance, movement, music, and more. We’re looking for a marketer to join the team to help identify and engage with our audience.

Our ideal candidate is a marketing generalist that can assist with our various marketing activities(organic social management, email marketing, copywriting, marketing channel execution, etc.) on a short term contract.

Main Responsibilities:

● Own content/social calendar to collect appropriate marketing assets across team members for execution of marketing campaigns in a timely manner.

● Create new organic content and manage scheduling of all organic posts (i.e., Facebook, Instagram, LinkedIn, etc.)

● Partner with the growth team to occasionally boost organic posts for increased awareness of key marketing messages/events.

● Write and schedule email communications with a goal of increasing user engagement and reducing user churn.

● Master current email logic, segmentation, and automation and increase the sophistication of our email program to achieve our KPI goals (experience with MailerLite is a plus).

● Weekly tracking and reporting of marketing KPIs.

● Research and recommend alternate marketing channels for product growth (i.e.,influencer marketing, affiliate marketing, referral program) and execute a test pilot to gauge potential for scalability.

● Provide assistance with competitive research, and product strategy

 

 Interested candidates should send a resume and cover letter to Kassi Strong at kassi@beanstalk.co.

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