Join the Children’s Media Association’s Research & Insights team for an engaging discussion on the representation of marginalized identities in children’s media. This programming focuses on the strides the industry has made in racial and ethnic representation and explores opportunities for further progress. Gain actionable insights and guidance to help shape a more inclusive future for children’s media.
Do you have the most creative idea for a new show and have no idea how to start building an audience? Or have you launched your IP and need to know how to continuously grow and engage your audience? And what are the differences and similarities in building an audience across different platforms? Enter Nick Reid, a prominent figure in the Attention Economy, who currently leads award-winning teams at Paramount Global to success with innovative and competitive strategies across linear television, social media, streaming platforms, theatrical box office, podcasts, and YouTube.
Join us as we chat about overall creative development, brand and franchise strategy, and content marketing which are all necessary components in audience acquisition and retention.
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Nick Reid is a prominent figure in the Attention Economy, currently leading award-winning teams at Paramount Global to success with innovative and compelling initiatives across digital studios and video channels. With a deep understanding of creative, platform algorithms, and editorial processes, he excels in developing strategy led creative and always-on programming that acquire key audience segments and support key franchises across YouTube, the theatrical box office, linear television, streaming platforms, podcasts, and social media.
Nick Reid’s expertise spans across live-action programming, sports, animation, and gaming verticals; having worked on titles such as Paramount Pictures’ IF, Teenage Mutant Ninja Turtles (2023), Avatar: Braving the Elements Podcast, and Super Bowl LVIII: Live from Bikini Bottom. He leverages social listening tools, data analytics, and intuitive thinking to identify new growth opportunities and expand audiences. Always at the forefront of new trends and technology advancements, Nick Reid knows how to harness these to meet business goals and shape strategic business plans. Known for his critical thinking and creative problem-solving abilities, Nick Reid continues to make a significant impact in the digital media landscape.
