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Toys, Trends, and The Genius of Play™
August 1, 2018 @ 6:30 pm - 8:30 pm EDT
Join CMA for an evening with the Toy Association! Adrienne Appell (Director, Strategic Communications) and Anna Yudina (Director of Marketing Initatives) will both be sharing the latest and greatest in toy trends and the benefits of play. Attendees will learn what trends are leading the way in 2018 and how The Genius of Play, an industry wide campaign, has been educating parents and caregivers to help raise happier, healthier, and more productive children by incorporating play into their lives.
The Toy Association is a non-for-profit organization that represents businesses involved in creating/delivering toys as well as youth entertainment products.
About our Speakers
Adrienne Appell, Toy Trend Specialist / Director, Strategic Communications, The Toy Association
As The Toy Association’s leading trend specialist, Adrienne Appell maintains close communication with representatives of the Association’s member toy companies to stay abreast of what’s new, next, and cutting-edge in the toy industry. She also publishes articles on trends in parallel industries that may influence the toy and youth space.
Adrienne is interviewed frequently by national and local consumer and business media on toy trends and related topics. She is also responsible for developing and maintaining relationships with the media, including bloggers and other social media contacts. In addition to regular reports on local New York-metro area networks, her media interviews include Good Morning America, WABC-TV, WCBS-TV, WNBC-TV, Good Day New York (FOX), NY-1, Reuters, the Chicago Tribune, and The New York Times.
Adrienne has more than a decade of experience in the toy/youth industry. Prior to joining The Toy Association, she worked in the corporate communications division of Scholastic, Inc. Adrienne began her career at the global public relations agency Weber Shandwick, working on client accounts such as Kodak, Disney, and Compaq computers.
Adrienne lives in Hoboken, NJ with her husband and two young children.
Anna Yudina, Director of Marketing Initiatives, The Toy Association
Anna Yudina joined The Toy Association in February 2015 as the Director of Marketing Communications. Ms. Yudina is spearheading the Association’s consumer- directed The Genius of Play™ movement to raise awareness of play as a crucial part of child development and encourage families to make time for play in their daily lives. Since its launch in June 2015, The Genius of Play™ has generated over 18 million engagements and over 2 billion impressions among its target audience.
Previously, Ms. Yudina was the Digital Marketing Manager at Sherwin-Williams, where she championed a category-leading social media program for Minwax, the #1 brand of wood finishing products in North America. Additionally, Ms. Yudina has worked in product development and brand management roles that span across several consumer product categories including toys, beverages, household/DIY, and promotional products.
Ms. Yudina holds a Master of Business Administration Degree in Marketing from Baruch College and a Bachelor’s Degree in Literature and International Business from Ramapo College of New Jersey. She resides in New Jersey with her husband. In addition to promoting play, her interests include traveling, learning about different cultures, and studying foreign languages.
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $107.5 billion, and its 950+ members drive the annual $26.5 billion U.S. domestic toy market.
The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The Toy Association firmly supports efforts to encourage play in children’s daily routines, as it is proven to improve cognitive abilities, increase creativity, and enhance social skills, along with various other developmental benefits. The Toy Association’s industry-wide campaign, The Genius of Play, supports this effort. The Genius of Play enables today’s busy parents and caregivers to use the power of play to help raise a happier, healthier, and more productive generation. Its website, www.TheGeniusOfPlay.org, has easily accessible play ideas and tips, expert advice, and other play resources.