Date and Time: Thursday, May 18th, 2017, 6:30pm to 9:30pm
Location: The Centre for Social Innovation – 601 W 26th Street, #325 New York NY 10001
More about our speakers:
Amy Friedman is the Senior Vice President of Programming & Development for Sprout, NBCUniversal Cable Entertainment’s 24-hour preschool network. In this role, Friedman is responsible for creating and executing the network’s overall content strategy, as well developing preschool franchises that support both the brand and its business objectives. Friedman leads all development efforts for Sprout Original Series, a slate of both animated and live action projects, and manages the production of the network’s current series, including oversight of Sunny Side Up, the only live daily morning show for preschoolers and their families. As a key member of Sprout’s executive team, Friedman contributes to the strategic direction of the overall Sprout brand and business. Prior to Sprout, Friedman served as Senior Advisor for Scratch, Viacom’s creative S.W.A.T. team, and was Founder and President of Redhead Consulting, a brand creation and content development company across all media. A veteran of the kids’ media business, Friedman has held senior management positions across all of the Nickelodeon networks, including Nick, Noggin, and TeenNick. In her role as Senior Vice President of Original Programming/Creative Director, she was responsible for steering both Noggin and TeenNick’s original brand strategy, on-air identity, and educational mission in addition to the development and production of original programming. Friedman was the founding Creative Director/Executive Producer of Nickelodeon’s Creative Lab, the network’s experimental short form department, and began her career on the network’s Double Dare in 1987.
Friedman is a graduate of the University of Pennsylvania, where she concurrently earned a B.A. degree in American Civilization and an M. A. degree in Education. She serves on the Board of Directors for the Children’s Media Association. She and her husband live in Montclair, New Jersey with their two daughters.