Stacey Matthias, founder of Insight Strategy Group and Insight Kids, will talk about trends emerging in kid culture. She’ll share findings based on a national study that explores what kids are doing, thinking and feeling–and what they WANT to do in the future. Put on your kid-glasses, to see what they are loving, why, and how we in the industry can help kids today do the work of growing up while having fun.
Date and Time: Wednesday, June 29th, 2016 6:30 to 8:30pm
Location: Opera America, 330 7th Avenue, 7th Floor, New York, NY
More about our speaker:
Stacey Matthias is a founder and Co-CEO of Insight Strategy Group and Insight Kids. Her leadership is grounded in a deep commitment to providing clients with “truth, possibility, and inspiration” gained from robust research techniques and thought-provoking strategic insights.
Stacey is a child development expert who has dedicated her career to helping clients create inspiring experiences for kids and families around the world. Through her work, she aims to help kids do the work of growing up while having loads of fun along the way. Her youth expertise and creative vision is well known in the industry; her approach is energetic, honest, and thorough. Stacey is particularly fascinated with how and why kids consume content across various platforms, and she has a passion for helping clients develop content that meets kids’ timeless developmental needs while tapping into new, timely ones.
Her clients include: DreamWorks, Nickelodeon, Hasbro, Sprout, Mattel, Ubisoft, Universal Studios, MTV, BBC, NBCU, Paramount, Corus, and Warner Bros. Stacey has also provided research and strategic consulting to grow key franchises including: SpongeBob SquarePants, Transformers, Madagascar, Dora the Explorer, My Little Pony, Octonauts, Olivia, South Park, Babar, Puss In Boots, Kung Fu Panda, and lots more fun stuff.