The Opportunity:
Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S. The Marketing Manager for the Games business will provide leadership around marketing, business operations and customer management activities for the brand and product line in order to achieve financial growth and profit targets. Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward.
What Your Impact Will Be:
- Manage day-to-day marketing activities, including insights collection and synthesis of performance or brand/products
- Deliver item-level forecasting, tracking, and performance roll-ups in order to impact marketing strategy
- Drive promotional plan and execution by brand and across customers
- Develop your brands by activating key marketing programs in the US market
- Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Retail Marketing, etc.
- Work with external licensor teams for licensed brands; provide quarterly forecasts, collaborate on US marketing programs
- Manage annual budgets for media and non-media activities
You have:
- PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
- RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
- LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
- STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that’s strong, clear and focused.
- DESIRE to move Mattel’s legacy of success into our future of innovation
- FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans
What We’re Looking For:
- Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
- Advanced understanding of standard marketing techniques
- Demonstrated leadership, strong analytical and strategic thinking skills
- Excellent written/verbal, time management and quantitative/analytical skills required
- Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Hybrid Work
We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled remote work, our focus is to provide flexibility while enabling collaboration for moments that matter.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
