Unite.

Inform.

Inspire.

The Children’s Media Association is a passionate community of makers, thinkers, and innovators who believe that by learning and growing together, we strengthen ourselves, our community, and the media that we create for children and families.

CMA Events

Explore our upcoming events

Representation: Race & Ethnicity

Representation: Race & Ethnicity

Tue Jan 7, 2025 5:00 PM

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Join the Children’s Media Association’s Research & Insights team for an engaging discussion on the representation of marginalized identities in children’s media. This programming focuses on the strides the industry has made in racial and ethnic representation and explores opportunities for further progress. Gain actionable insights and guidance to help shape a more inclusive future for children’s media.

Developing An Audience From Scratch | A Conversation with Nick Reid, Senior Director of Audience Development, Paramount

Developing An Audience From Scratch | A Conversation with Nick Reid, Senior Director of Audience Development, Paramount

Tue Jan 21, 2025 6:00 PM

Soho Warehouse, 1000 S Santa Fe Ave, Los Angeles, CA 90021

Do you have the most creative idea for a new show and have no idea how to start building an audience? Or have you launched your IP and need to know how to continuously grow and engage your audience? And what are the differences and similarities in building an audience across different platforms? Enter Nick Reid, a prominent figure in the Attention Economy, who currently leads award-winning teams at Paramount Global to success with innovative and competitive strategies across linear television, social media, streaming platforms, theatrical box office, podcasts, and YouTube. 

Join us as we chat about overall creative development, brand and franchise strategy, and content marketing which are all necessary components in audience acquisition and retention.

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Nick Reid is a prominent figure in the Attention Economy, currently leading award-winning teams at Paramount Global to success with innovative and compelling initiatives across digital studios and video channels. With a deep understanding of creative, platform algorithms, and editorial processes, he excels in developing strategy led creative and always-on programming that acquire key audience segments and support key franchises across YouTube, the theatrical box office, linear television, streaming platforms, podcasts, and social media. 

Nick Reid’s expertise spans across live-action programming, sports, animation, and gaming verticals; having worked on titles such as Paramount Pictures’ IF, Teenage Mutant Ninja Turtles (2023), Avatar: Braving the Elements Podcast, and Super Bowl LVIII: Live from Bikini Bottom. He leverages social listening tools, data analytics, and intuitive thinking to identify new growth opportunities and expand audiences. Always at the forefront of new trends and technology advancements, Nick Reid knows how to harness these to meet business goals and shape strategic business plans. Known for his critical thinking and creative problem-solving abilities, Nick Reid continues to make a significant impact in the digital media landscape.

your voice.

their future

Collectively, individually and across kids media we seek to inspire industry excellence through virtual Panels, in-person Events, Workshops, Mentorship, and Research & Insights Reports. We understand the privilege and the responsibility we share as the creative community shaping the minds and hearts of our children … and thereby, our future.

The Children’s Media Association is a nonprofit organization connecting the dots across all media verticals. With chapters in New York, Los Angeles, San Francisco and virtual members around the world, we are building the future of the kids and family media industry.

A huge thank you to our corporate sponsors

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We are a 100% volunteer-run. Your generous donations fund all that we do to inform, inspire, and connect those working across the kids and family media landscape.

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Happy #TBT ! This week’s clip is from our Perspectives on Play: From Toys to Healthcare panel with moderator Joshua Garrett of @openreadyland. This enlightening discussion spotlighted the innovative work of our esteemed panelists, Sydney Wiseman (@sydthetoykid) and Aaron Horowitz (@aaronjhorowitz), who have transformed the landscape of interactive experiences for children and patients alike. 

Interested in more panels like this and future CMA Events? Become a CMA member today and sign up through the link in our bio!

#CMAEvents #panel #events #ChildrensMedia #KidsEntertainment #FamilyFriendly #MediaLiteracy #EducationalMedia #MediaForKids #CMACommunity #KidLit #DigitalLearning #MediaIndustry #MediaInnovation #FamilyMedia #MediaForGood

Happy #TBT ! This week’s clip is from our Perspectives on Play: From Toys to Healthcare panel with moderator Joshua Garrett of @openreadyland. This enlightening discussion spotlighted the innovative work of our esteemed panelists, Sydney Wiseman (@sydthetoykid) and Aaron Horowitz (@aaronjhorowitz), who have transformed the landscape of interactive experiences for children and patients alike.

Interested in more panels like this and future CMA Events? Become a CMA member today and sign up through the link in our bio!

#CMAEvents #panel #events #ChildrensMedia #KidsEntertainment #FamilyFriendly #MediaLiteracy #EducationalMedia #MediaForKids #CMACommunity #KidLit #DigitalLearning #MediaIndustry #MediaInnovation #FamilyMedia #MediaForGood
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✨ What an unforgettable night! ✨

Thank you to everyone who joined us in Los Angeles to celebrate 20 incredible years of community, creativity, and connection. 💫 Your energy, passion, and support made this milestone truly magical. Here’s to the next 20 years of dreaming big and building together! 🥂

#20YearsStrong #CelebratingCommunity #GratefulBeyondWords

✨ What an unforgettable night! ✨

Thank you to everyone who joined us in Los Angeles to celebrate 20 incredible years of community, creativity, and connection. 💫 Your energy, passion, and support made this milestone truly magical. Here’s to the next 20 years of dreaming big and building together! 🥂

#20YearsStrong #CelebratingCommunity #GratefulBeyondWords
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Join us for an evening of holiday cheer at this month’s CMA Connect on Thursday 12/19 at 5pm PT (8pm ET). We will be reflecting on the past year, and sharing our wishes for the new one. We will end with some very merry games! Bring your holiday drink of choice.

#childrensmediaassociation #childrensmedia #cmaevents #cmaconnect #cmaglobal #virtualnetworking #mediaindustry #cmadecember2024

Join us for an evening of holiday cheer at this month’s CMA Connect on Thursday 12/19 at 5pm PT (8pm ET). We will be reflecting on the past year, and sharing our wishes for the new one. We will end with some very merry games! Bring your holiday drink of choice.

#childrensmediaassociation #childrensmedia #cmaevents #cmaconnect #cmaglobal #virtualnetworking #mediaindustry #cmadecember2024
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Want a custom balloon creation from the ever talented Shana (@sharpballoons )?! Don’t miss out on the CMA 20th Anniversary Celebration tomorrow night at the Rita House! We look forward to seeing you all there and celebrating with you for 20 amazing years of CMA! Link in bio to RSVP!

Want a custom balloon creation from the ever talented Shana (@sharpballoons )?! Don’t miss out on the CMA 20th Anniversary Celebration tomorrow night at the Rita House! We look forward to seeing you all there and celebrating with you for 20 amazing years of CMA! Link in bio to RSVP! ...

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📣 We Want to Hear from You! 💬

Your voice matters! Help us continue building a vibrant, supportive, and inspiring community by sharing your thoughts in our Member Survey. 📝

It only takes a few minutes, and your feedback will guide us in creating programming and resources that truly make a difference. Survey closes on Friday, December 13.

🌟 Link in bio – take the survey today! 🌟

#YourVoiceMatters #WeCare #FeedbackIsKey #MemberSurvey #CommunityBuilding #TogetherWeGrow

📣 We Want to Hear from You! 💬

Your voice matters! Help us continue building a vibrant, supportive, and inspiring community by sharing your thoughts in our Member Survey. 📝

It only takes a few minutes, and your feedback will guide us in creating programming and resources that truly make a difference. Survey closes on Friday, December 13.

🌟 Link in bio – take the survey today! 🌟

#YourVoiceMatters #WeCare #FeedbackIsKey #MemberSurvey #CommunityBuilding #TogetherWeGrow
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Happy #TBT ! This week’s clip is from our Dee & Friends in Oz panel featuring Halcyon Person, Co-Executive Producer and Head Writer. She speaks about the series showing their young audience how to take the lessons/words of affirmation they learn in every episode and applying it to their daily lives. Check out Dee & Friends in Oz now streaming on @netflix!

Interested in more panels like this and future CMA Events? Become a CMA member today and sign up through the link in our bio!

Happy #TBT ! This week’s clip is from our Dee & Friends in Oz panel featuring Halcyon Person, Co-Executive Producer and Head Writer. She speaks about the series showing their young audience how to take the lessons/words of affirmation they learn in every episode and applying it to their daily lives. Check out Dee & Friends in Oz now streaming on @netflix!

Interested in more panels like this and future CMA Events? Become a CMA member today and sign up through the link in our bio!
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Happy Thanksgiving to our wonderful community 🍂

Happy Thanksgiving to our wonderful community 🍂 ...

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